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Tips to brand a coffee shop

Tips to brand a coffee shop

Brand a coffee shop

Branding a coffee shop is one good idea. Many people think about branding one but never get around to actually branding it. This may be because of the lack of funds to brand a cafe. But it is possible to brand it on very little money by taking out a loan from the bank or borrow capital from private investors.

Another thing people fear is the competition that is why only a few people are gutsy enough to try it. Many are afraid of losing their investment for not attracting enough customers to support their coffee shop business. The thing is, there will always be a risk of losing money or failing in business. That risk will always be there. You need to implement strategies to prevent this from happening. Try some of these tips if you ever decide to brand a coffee shop.

Start with a business plan and a cafe or pizza shop layout plan. It will help you learn more about the coffee industry. Your business plan will contain details about finance, marketing, management and other areas of running a coffee business. If you plan to borrow money from the bank to brand a coffee shop, your business plan will also be required by your banker. From your business plan, your banker can see if you can make the profit for yourself and to repay your loan.

Other Services

Provide another service aside from only serving good coffee. Currently, a coffee shop requires to have the Wi-Fi. This is because some people usually like to surf while they are having their coffee. Thus, it is important to make your shop more friendly to all people mainly who require going online. However, provide a fast Internet and also some tables which are more suitable for the people to place their laptops on.

Get good workers who can always present a pleasant face and attitude. Your workers will reflect you and your business so it is important to get people with the kind of character you want to project. When you are hiring employees, observe if they are naturally pleasant or just faking it for the interview. At times of stress, a person’s natural personality will show. And it can get pretty stressful during peak hours.


Find an ideal location specifically where many coffee drinkers congregate. When you say ideal, these would mean there should be a lot of traffic by foot or by car. High traffic areas are tourist destinations, the business district, a shopping mall, or college community, places near universities, bookstores or either libraries and office buildings. Narrow down your choices to 5 and then check the zoning laws in those areas. Double check building regulations and see if any rules will conflict with your plans on how to run the business One should also look if there is already another coffee shop available in that area. You can check on the new real estate that is basically being developed. One would have a competitive chance of a success in the location where one brand shop first. One can search for a new community that is being constructed through surfing on the websites of the real estate investors.

Take the note of the ambiance you project. It’s vital that the people who are outside your coffee shop can see this too so that they will be encouraged to enter the shop. You can use a dimmer in order to adjust the lighting, you don’t want the lights to be more bright or either more white; furnish the shop with comfortable loveseats; offer some impression material; and also use the colors and also the artworks to ensure that your shop business is more inviting.

Last but not the least; it is important to use excellent coffee beans which are pure freshly ground in order to bring out the best flavor. You may don’t need to sacrifice the flavor for the profits. Coffee drinkers are generally willing to pay good money in order to drink the best coffee in a very nice coffee shop. One can also be able to sell the coffee beans and also ground coffee to clients. This will also manage to add you profits and also make many people come into the shop in order to buy either weekly supply of the coffee mainly for their home. Basically, while inside your shop, they may like to drink your coffee and perhaps have something else to eat. Buy the right benchtop equipment such as electric convection oven and bain marie from commercial brands such as Roband and Apuro.

These simple guidelines are just the tip; one can also find other methods to make his or her coffee shop click. However, being prevalent in the shop industry will continuously get you a ton of customers. Additionally, serve other food at your shop since some people may need to eat something else aside from only having coffee. Offer cakes, desserts and also pastries. Teach waiters to serve your customers within a moderate time. When the passion for the caffeine arises, your customer will definitely enter your shop right away.

Source: Livejournal Spiritact 07.2017